Instagram is the most popular social media for Thai celebrities right now. Some local and international brands, which want the famous stars to review their products, must pay high for a post.
According to a popular media Thairath, the brands need to pay as high as the followers that Thai celebrities have. If they have 800,000 followers, the brands need to pay 80,000 Baht per post. Actually, it’s 10% of their follower numbers.
Most popular Thai actors and actresses now have over a million followers on their Instagram.